The GuildQuality Guildmaster Awards celebrate service excellence among home builders, remodelers, developers, property managers, home services contractors, and real estate professionals. The awards are open to all Guildmembers and GuildQuality will begin accepting applications in October. GuildQuality announces the award winners in April of the following year.
In granting awards, GuildQuality considers two primary metrics for each candidate: the percentage of customers who would recommend and the percentage of customers who responded. Incorporating a high response rate into the calculation enables us to confidently recognize top performing companies, however, in many cases, some companies will receive very high customer satisfaction scores but may not qualify because too few customers responded to a survey.
The primary requirement for receiving a Guildmaster Award is exemplary customer service, as demonstrated by an extremely high customer recommendation rate. In the home building, remodeling, and real estate industry, the average customer recommendation rate for businesses is approximately 70%. In order to receive a Guildmaster Award, a member must achieve a recommendation rate of 90% or greater.
In considering eligibility for an award, GuildQuality reviews survey feedback received from all customers who were sent a survey in the current calendar year. If that includes fewer than 20 survey responses (as is often the case for companies with a small number of customers each year), GuildQuality includes older responses in the review as well, so that the feedback from the most recent 20 customers who responded to a survey are considered. Under no circumstances are Guildmembers with fewer than 20 survey responses eligible for a Guildmaster Award.
In addition to a minimum number of survey responses, GuildQuality also requires a minimum response rate of 50%.